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Hawaiian Airlines Gets New Pilot: Alaska Air Veteran Takes Helm

September 11, 2025

Summary

Alaska Air Group, the parent company of Alaska Airlines, has announced a significant leadership change at Hawaiian Airlines. The company has appointed Garfield Loupe as the new President and Chief Executive Officer, effective January 1, 2024. This transition marks a pivotal moment for Hawaiian Airlines, which has been navigating a complex period of growth, operational challenges, and strategic realignment since being acquired by Alaska Air Group in 2023.
The move signals Alaska Air Group's commitment to integrating Hawaiian Airlines more fully into its operations while also recognizing the need for strong, experienced leadership to steer the airline forward in a competitive market. Garfield Loupe brings a wealth of experience to the role, having previously served as the airline's Chief Financial Officer. His appointment suggests a focus on financial stability and strategic execution as Hawaiian Airlines continues to expand its network and enhance its customer experience.
This leadership change comes at a time when Hawaiian Airlines is striving to improve operational reliability, enhance customer loyalty, and further leverage the synergies created by the Alaska Air Group acquisition. Loupe's leadership will be crucial in navigating these challenges and capitalizing on opportunities for growth, particularly in the crucial Hawaiian market, which is heavily reliant on tourism. The transition aims to provide stability and a clear strategic direction for the airline as it moves into the next phase of its journey under the Alaska Air Group umbrella. The appointment isn't just a change in title; it represents a fresh perspective and a renewed focus on the airline's long-term success within the broader Alaska Air Group framework.

Key Details

  • New CEO: Garfield Loupe
  • Effective Date: January 1, 2024
  • Previous Role: Chief Financial Officer of Hawaiian Airlines
  • Acquisition: Hawaiian Airlines was acquired by Alaska Air Group in 2023.
  • Focus: The leadership transition aims to integrate Hawaiian Airlines more fully into Alaska Air Group's operations and improve operational reliability and customer experience.

Geographical Information

Location Name Country/Region Key Details
Hawaii United States A state comprised of eight islands known for its stunning natural beauty, tourism, and unique culture. A major destination for international and domestic travelers.

Impact & Implications

  • Travelers: Travelers may experience continued improvements in service and potentially new route options as the two airlines integrate. The leadership change should lead to greater operational stability, but it's too early to definitively say.
  • Travel Restrictions/Requirements: No immediate travel restrictions or requirements are mentioned in the article. Travelers should always check the latest guidelines from the CDC and local authorities before traveling.
  • Safety Considerations: The leadership transition itself doesn't directly impact safety. However, improved operational reliability (a stated goal) could indirectly enhance safety.

Additional Context

The acquisition of Hawaiian Airlines by Alaska Air Group was a significant event in the airline industry. It aimed to create a stronger presence in the Pacific market and leverage the strengths of both airlines. However, the integration process has been challenging, with reports of operational issues and a need for further alignment. This leadership change is a key step in realizing the full potential of the acquisition.

Original Source

Frequently Asked Questions

Who is the new CEO of Hawaiian Airlines, and when does he start?

Garfield Loupe will become the new CEO of Hawaiian Airlines, effective January 1, 2024.

Why was the CEO change made?

The change aims to integrate Hawaiian Airlines more fully into Alaska Air Group's operations and improve operational reliability and customer experience.

How will this leadership change affect travelers?

Travelers may experience continued improvements in service and potentially new route options as the two airlines integrate. Greater operational stability is also anticipated.

What was Joe Sprague's role, and why is he retiring?

Joe Sprague was the previous CEO of Hawaiian Airlines. He is retiring after a long career at Alaska Airlines, Horizon Air, and Hawaiian Airlines.

What is the significance of Alaska Air Group acquiring Hawaiian Airlines in 2023?

The acquisition signifies a pivotal moment for Hawaiian Airlines, prompting a strategic realignment and integration into Alaska Air Group's operations.

About the Author
Author avatar
Samantha Turner
Senior Travel Analyst & Industry Expert
Aviation industry expert and frequent flyer.
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