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Hyatt Bets Big on Tranquility: Secrets Resorts & Spas Set to Expand in Cancun

December 01, 2025

Summary

Hyatt Hotels Corporation is significantly expanding its presence in Cancun, Mexico, by introducing two new Secrets Resorts & Spas properties – Secrets The Vine Cancun and Secrets Excellence Riviera Cancun. This expansion signifies Hyatt's confidence in the Mexican resort market, particularly in Cancun, which has seen a resurgence in tourism. Secrets Resorts & Spas are Hyatt's upscale, adults-only all-inclusive brand known for its romantic ambiance, luxurious amenities, and focus on wellness and relaxation. The addition of these resorts aims to cater to the growing demand for high-end, all-inclusive experiences among travelers seeking a tranquil and sophisticated getaway. The strategic placement of these resorts near each other will likely create a more concentrated hub for luxury travel in the area. This expansion isn't just about adding rooms; it's about solidifying Hyatt's position as a key player in the premium all-inclusive segment and capitalizing on Cancun's appeal as a popular international destination. The move also reflects a broader trend in the hospitality industry toward offering more specialized and experiential travel options.

Key Details

• Hyatt is adding two new Secrets Resorts & Spas to Cancun: Secrets The Vine Cancun and Secrets Excellence Riviera Cancun. • Secrets The Vine Cancun is scheduled to open in Q4 2024. • Secrets Excellence Riviera Cancun is scheduled to open in 2025. • Both resorts will be adults-only and all-inclusive. • Secrets Resorts & Spas is Hyatt's upscale, adults-only all-inclusive brand. • The expansion is a strategic move to capitalize on the growing demand for luxury all-inclusive resorts in Cancun. • The resorts will offer a range of amenities, including gourmet dining, premium beverages, spa services, and various activities.

Geographical Information

Location Name Country/Region Key Details
Cancun Mexico A major tourist destination in the Yucatán Peninsula, known for its beaches, resorts, and nightlife.
Riviera Cancun Mexico A stretch of coastline south of Cancun, offering a more relaxed and upscale atmosphere.

Impact & Implications

For Travelers: More high-end, adults-only all-inclusive options in Cancun, offering a wider range of choices for luxury travelers. Potential for increased competition leading to better pricing and service. • Travel Restrictions/Requirements: No new travel restrictions or requirements are mentioned in the article. Travelers should always check the latest entry requirements for Mexico before traveling. • Safety Considerations: Cancun is generally considered a safe tourist destination. However, travelers should exercise caution, especially in crowded areas, and be aware of their surroundings. It's advisable to follow local safety guidelines and recommendations.

Additional Context

The all-inclusive resort model has gained significant popularity in recent years, particularly among travelers seeking hassle-free vacations with predictable costs. The luxury segment of all-inclusives is experiencing strong growth, driven by demand for premium amenities, gourmet dining, and personalized service. Cancun has long been a major player in the all-inclusive market, and this expansion by Hyatt reinforces its position as a leading destination for this type of travel. The Secrets brand, known for its sophisticated and romantic atmosphere, is well-positioned to attract a discerning clientele.

Original Source

Frequently Asked Questions

What are the names of the two new Secrets Resorts & Spas opening in Cancun?

The two new resorts are Secrets The Vine Cancun and Secrets Excellence Riviera Cancun.

When is Secrets The Vine Cancun scheduled to open?

Secrets The Vine Cancun is scheduled to open in Q4 2024.

What type of resort is a Secrets Resorts & Spas property?

Secrets Resorts & Spas are upscale, adults-only, all-inclusive resorts.

Why is Hyatt expanding its presence in Cancun?

Hyatt is expanding to capitalize on the growing demand for luxury all-inclusive resorts in Cancun and its resurgence as a popular tourist destination.

What amenities can travelers expect at these Secrets Resorts?

Travelers can expect gourmet dining, premium beverages, spa services, and various activities.

About the Author
Author avatar
Michael Grant
Senior Travel Analyst & Industry Expert
Hotel reviewer and hospitality consultant.
Experience: 8+ years in travel journalism
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