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Shaza Hotels Bets Big on Saudi Arabia's Tourism Boom with Four New Projects

November 13, 2025

Summary

Shaza Hotels, a well-established hotel group with a strong presence in the Middle East, is making a significant move to capitalize on Saudi Arabia's ambitious tourism plans. At the Tourise 2025 event in Riyadh, Shaza Hotels announced the signing of four new hotel projects across the Kingdom. This strategic expansion underscores Saudi Arabia's Vision 2030, which aims to diversify its economy away from oil and develop a thriving tourism sector. The new hotels will cater to both domestic and international tourists, offering a range of accommodation options and contributing to the Kingdom's goal of attracting millions of visitors annually. These projects signify growing confidence in the Saudi tourism market and signal a major opportunity for hotel operators and related businesses. Shaza Hotels' commitment to the region reflects a broader trend of international hotel chains recognizing the immense potential of Saudi Arabia's burgeoning tourism industry. The focus is on providing high-quality accommodations that align with the Kingdom's cultural values and cater to the needs of a diverse traveler base. This expansion isn't just about adding rooms; it's about contributing to the overall development of Saudi Arabia's tourism infrastructure and enhancing its appeal as a global destination.

Key Details

• Shaza Hotels signed four new hotel projects in Saudi Arabia at Tourise 2025. • The projects are located in Riyadh, Jeddah, AlUla, and Abha. • The new hotels will consist of a mix of luxury and upscale properties. • The projects are expected to be completed in the coming years. • Saudi Arabia aims to attract 100 million tourists by 2030 as part of Vision 2030. • Tourise 2025 is a major tourism industry event held in Riyadh. • Shaza Hotels has a long-standing presence in the Middle East.

Geographical Information

Location Name Country/Region Key Details
Riyadh Saudi Arabia The capital and largest city of Saudi Arabia, a major hub for business and culture.
Jeddah Saudi Arabia A major port city on the Red Sea, known for its historical significance and vibrant atmosphere.
AlUla Saudi Arabia An ancient region with significant historical and cultural sites, including UNESCO World Heritage locations like Hegra.
Abha Saudi Arabia A city in the Asir region, known for its mountainous landscape, cooler climate, and historical architecture.

Impact & Implications

For Travelers: Increased accommodation options in Saudi Arabia, potentially leading to more competitive pricing and diverse choices. Easier access to previously less developed regions like AlUla and Abha. • Travel Restrictions/Requirements: Currently, Saudi Arabia has a relatively open visa policy for many nationalities, making it easier for tourists to visit. However, it's always advisable to check the latest visa requirements based on your nationality. • Safety Considerations: Saudi Arabia is generally considered a safe country for tourists. However, it's always wise to be aware of local customs and laws and to take standard safety precautions. • Market Reactions: The announcement has been positively received by the travel industry, signaling confidence in Saudi Arabia's tourism potential and potentially attracting further investment.

Additional Context

Saudi Arabia's Vision 2030 is a comprehensive plan to transform the country's economy and society. A key pillar of this vision is the development of the tourism sector. Historically, Saudi Arabia's tourism has been limited due to religious and cultural factors. However, recent reforms have opened up the country to tourism, with the government investing heavily in infrastructure, attractions, and marketing. This includes projects like NEOM, a futuristic city, and the development of historical sites.

Original Source

Frequently Asked Questions

What types of hotels are Shaza Hotels building in Saudi Arabia?

Shaza Hotels is developing a mix of luxury and upscale properties, including resorts and residences.

Where are the new Shaza Hotels projects located in Saudi Arabia?

The projects are located in Riyadh, Makkah, and AlUla.

What is Saudi Arabia's tourism goal for 2030?

Saudi Arabia aims to attract 100 million tourists by 2030 as part of Vision 2030.

When are the new hotels expected to be completed?

The projects are expected to be completed in the coming years, though specific timelines were not provided in the article.

How might this news affect travelers visiting Saudi Arabia?

Travelers can expect increased accommodation options and potentially more competitive pricing, with easier access to regions like AlUla.

About the Author
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Michael Rodriguez
Senior Travel Analyst & Industry Expert
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