Summary
This article details a significant partnership between LinkedIn and Viasat that will introduce a new era of personalized onboard shopping for airline passengers. The collaboration aims to leverage artificial intelligence (AI) and Viasat's high-speed satellite internet to deliver tailored shopping experiences directly to passengers' personal devices during flights. Imagine browsing curated product selections – from duty-free items to travel essentials, even personalized recommendations – all through an airline's entertainment system or a passenger's own smartphone connected to the airline's Wi-Fi.
The system works by analyzing passenger data (with their consent, of course!) like their LinkedIn profiles (interests, job, location), flight details, and browsing history to offer relevant product suggestions. This moves beyond the traditional, often generic, onboard shopping catalogs. The goal is to create a more engaging and convenient shopping experience that caters to individual needs and preferences, ultimately boosting revenue for airlines and providing passengers with a more enjoyable flight.
The system is designed to be non-intrusive and respects passenger privacy. Passengers will have control over what data is shared and will be able to easily browse and purchase items at their own pace. The partnership highlights the growing trend of using data and technology to enhance the passenger experience and create new revenue streams within the airline industry. It signifies a shift towards more personalized and connected travel, where the in-flight experience is seamlessly integrated with the passenger's digital life.
Key Details
- Partners: LinkedIn and Viasat
- Technology: AI-powered recommendation engine + Viasat's satellite internet.
- Functionality: Targeted onboard shopping via airline entertainment systems or passenger devices.
- Data Usage: Leverages passenger data (with consent) from LinkedIn profiles, flight details, and browsing history.
- Product Range: Duty-free items, travel essentials, and personalized recommendations.
- Focus: Personalized, convenient, and engaging shopping experience.
- Target Audience: Airline passengers.
- Availability: Expected to be rolled out gradually, starting with select airlines.
- Privacy: Emphasizes passenger data control and consent.
- Goal: Increase revenue for airlines and enhance passenger satisfaction.
Geographical Information
| Location Name | Country/Region | Key Details |
|---|---|---|
| Global (Initial Rollout) | Worldwide | The system is being developed for global deployment, starting with select airlines. |
| United States | USA | LinkedIn and Viasat are both US-based companies. |
Impact & Implications
- For Travelers:
- More personalized shopping experience.
- Convenient access to products during the flight.
- Potential for discovering new products relevant to their interests.
- Increased entertainment options.
- Travel Restrictions/Requirements: None directly related to this news, but passengers should be mindful of duty-free allowances and customs regulations at their destination.
- Safety Considerations: The system is designed to be secure and compliant with data privacy regulations. Passengers should be aware of their own security when making online purchases.
Additional Context
The airline industry is constantly seeking ways to improve the passenger experience and increase revenue. In-flight entertainment and retail have become increasingly important revenue streams for airlines. The rise of high-speed internet access on flights has paved the way for new digital services, including personalized shopping. The integration of AI and data analytics is a key trend shaping the future of travel. LinkedIn's involvement brings a unique element of personalized recommendations based on professional and personal interests, which is a departure from traditional onboard retail.
Original Source
Website: Breaking Travel News
URL: https://www.breakingtravelnews.com/news/article/interlnkd-and-viasat-to-offer-targeted-onboard-shopping-to-airline-passenge/
URL: https://www.breakingtravelnews.com/news/article/interlnkd-and-viasat-to-offer-targeted-onboard-shopping-to-airline-passenge/
