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Voco Arrives in Ireland: IHG Expands Upscale Brand to Dublin

July 16, 2025

Summary

InterContinental Hotels Group (IHG) is making a significant move into the upscale hotel market in Ireland with the opening of its first Voco hotel in Dublin. Voco is IHG's newest brand, positioned as a contemporary and community-focused hotel experience aimed at business and leisure travelers seeking a blend of style, comfort, and local connection. This development signals IHG's confidence in the Irish hospitality market's growth potential and its strategy to cater to a wider range of travelers beyond its established brands like Holiday Inn and InterContinental. The Voco Dublin will offer a modern design, focus on local experiences, and aim to be a hub for both business meetings and leisure stays. This expansion is expected to boost Dublin's hotel inventory and provide travelers with another attractive option for their Irish adventures, potentially attracting a new segment of visitors who prioritize modern amenities and a strong sense of place. The opening reflects a broader trend in the hospitality industry towards more differentiated brands catering to specific traveler needs and preferences.

Key Details

• IHG Hotels & Resorts has opened its first Voco hotel in Ireland. • The hotel is located in Dublin. • Voco is IHG's newest upscale brand. • The Voco Dublin has 296 rooms. • It features 12 meeting rooms and 1,500 sq ft of event space. • The hotel includes a restaurant, bar, and fitness center. • The opening is part of IHG's global expansion strategy for the Voco brand. • The Voco Dublin aims to offer a modern, community-focused experience. • The hotel is located near the city center and key business districts.

Geographical Information

Location Name Country/Region Key Details
Dublin Republic of Ireland The capital and largest city of Ireland, known for its rich history, culture, vibrant nightlife, and business activity. A major tourist destination with attractions like Trinity College, Dublin Castle, and Guinness Storehouse.

Impact & Implications

For Travelers: Offers a new upscale hotel option in Dublin with modern amenities and a focus on local experiences. May attract travelers seeking a more contemporary and less traditional hotel atmosphere. • Travel Restrictions/Requirements: No specific travel restrictions mentioned in the article. Travelers should check the latest Irish government guidelines regarding entry requirements. • Safety Considerations: Standard safety measures are expected to be in place at the hotel, adhering to local health and safety regulations. • Hotel Inventory: Increases the number of available hotel rooms in Dublin, potentially influencing pricing and availability.

Additional Context

IHG's decision to launch Voco comes amidst a growing demand for upscale hotels that offer a more personalized and locally-inspired experience. The brand aims to differentiate itself from traditional upscale hotels by focusing on community engagement, contemporary design, and flexible spaces suitable for both business and leisure travelers. The hotel industry in Ireland has been steadily recovering post-pandemic, with tourism numbers gradually increasing. This opening reflects the continued investment in the Irish hospitality sector.

Original Source

Frequently Asked Questions

Where is the first voco hotel in Ireland located?

The first voco hotel in Ireland is located in Dublin.

What is the voco brand known for?

The voco brand is positioned as a contemporary and community-focused hotel experience, emphasizing style, comfort, and local connection.

How many rooms does the Voco Dublin offer?

The Voco Dublin offers 296 rooms.

When will the converted hotel be fully rebranded as voco?

The converted hotel will be fully rebranded by the end of summer 2025.

Does this new hotel offer meeting spaces?

Yes, the Voco Dublin features 12 meeting rooms and 1,500 sq ft of event space.

About the Author
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Sarah Johnson
Senior Travel Analyst & Industry Expert
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