Summary
Wyndham Hotels & Resorts, a major player in the global hotel industry, is launching a new brand called "Dazzler Select." This brand is strategically positioned to capture the growing demand for stylish, unique, and experience-driven accommodations without the premium price tag typically associated with boutique hotels. Dazzler Select aims to offer a "boutique-style" experience with a focus on design, local character, and thoughtful amenities, all while maintaining a budget-friendly approach.
The concept addresses a gap in the market – travelers increasingly desire more than just a standard hotel room. They want unique aesthetics, a sense of place, and personalized touches. However, boutique hotels often come with significantly higher costs. Dazzler Select seeks to bridge this gap by offering hotels that have been either renovated or newly built with a distinct, modern style, often reflecting the local culture. These properties will be smaller in size compared to traditional chain hotels, allowing for more individualized attention and a more intimate atmosphere.
The brand will leverage Wyndham's existing infrastructure and reach, providing travelers with the familiar benefits of Wyndham's loyalty program (RewardsPlus) and booking platforms. This accessibility is a key differentiator, making the boutique experience available to a wider audience. The launch signals Wyndham's recognition of the evolving traveler preferences and their willingness to pay for experiences that resonate with their individual styles and values. It's a calculated move to expand Wyndham's market share and cater to a segment of travelers seeking a more curated and memorable stay. The success of Dazzler Select will hinge on maintaining the balance between affordability and perceived value, ensuring that travelers feel they are getting a stylish and unique experience that justifies the price.
Key Details
- Brand Name: Dazzler Select by Wyndham
- Parent Company: Wyndham Hotels & Resorts
- Brand Positioning: Boutique-style accommodations with budget-friendly pricing.
- Target Audience: Travelers seeking stylish, unique, and experience-driven accommodations without the premium price.
- Property Characteristics: Renovated or newly built hotels with distinct, modern design, often reflecting local culture. Smaller size compared to traditional chain hotels.
- Loyalty Program Integration: Will participate in Wyndham RewardsPlus.
- Launch Date: Initial rollout starting in 2024.
- Initial Number of Properties: Planned to add 100+ properties in the first few years.
- Geographic Focus: Initially targeting destinations with strong tourism appeal.
- Amenities: Emphasis on design, local character, and thoughtful amenities.
Geographical Information
| Location Name | Country/Region | Key Details |
|---|---|---|
| United States | USA | Initial rollout will focus on US markets. |
| Various (Planned) | Global | Expansion plans include international locations, targeting destinations with strong tourism appeal. |
Impact & Implications
- For Travelers: Offers more stylish and unique accommodation options at more affordable prices. Increases choice and caters to a wider range of budgets. Provides access to local experiences through the design and atmosphere of the hotels.
- Travel Restrictions/Requirements: None mentioned in the article. Travelers should check local regulations at their destination.
- Safety Considerations: Standard safety protocols for hotels apply. No specific safety concerns mentioned in the article.
Additional Context
The rise of boutique hotels in recent years reflects a broader trend in the travel industry – a shift from mass tourism towards experiential travel. Travelers are increasingly prioritizing authentic experiences, personalized service, and unique accommodations over simply finding the cheapest option. The pandemic accelerated this trend, as travelers sought safer, smaller-scale accommodations with a focus on local communities. The growth of online travel agencies (OTAs) has also made it easier for travelers to discover and book unique properties.
Original Source
Website: Breaking Travel News
URL: https://www.breakingtravelnews.com/news/article/boutique-style-budget-sensibility-introducing-dazzler-select-by-wyndham/
URL: https://www.breakingtravelnews.com/news/article/boutique-style-budget-sensibility-introducing-dazzler-select-by-wyndham/
